NEW YORK—When International Vision Expo & Conference East closed its doors here on April 17, strong attendance figures showed more than 16,000 attendees had gathered in New York to celebrate the conference’s 30 years of empowering the optical community through dynamic education, exclusive buying opportunities and meaningful partnerships, according to show organizers.

“The strong attendance this year, coupled with the feedback we’ve had from exhibitors that business was strong, demonstrates the continued growth and relevance of Vision Expo,” said Tom Loughran, industry vice president, Reed Exhibitions. “In addition to attendees and exhibitors, Vision Expo attracted media and influencers who regard Vision Expo as a leading resource for making the connection to global eyewear brands and thought-leaders in eyecare.”

With more than 5,000 global brands represented, and attendees from all 50 states and 94 countries, early reports show that attendance for 2016 matched the record-breaking levels from 2012 and 2014. Expo East’s success was furthered by the conference’s strong affiliate partner network that hosted more than 50 meetings and events, including the co-location of the annual meeting of the New York State Optometric Association.

Education registration broke records for overall attendance as well as unprecedented participation by students and special events held in conjunction with the show maxed out venue capacities, according to show organizers.

One campaign in particular, The Vision Council’s Think About Your Eyes initiative has contributed to more than 1.5 million new eye exams. Recognizing the impact the initiative has had on patient awareness as well as business for the ECP community, the initiative has been added to Vision Expo’s hallmark visionaries campaign for 2017.

“The success of Vision Expo is what makes programs like Think About Your Eyes and others possible,” said Ashley Mills, vice president of Trade Shows and Meetings, The Vision Council.