NEW YORK—It’s that time of year again—spirit is starting to spread, and for Vision Monday, it’s going viral. VM has launched a social-media based holiday giveaway, the 2013 Seasonal Spirit Contest taking place on our Facebook page and inviting vision industry professionals to post videos and photos of their vision of holiday fun in an optical setting.

Post a short video (30 seconds to three minutes long) or a photo to the Vision Monday Facebook page with a caption depicting what’s been done to your wintry workplace to ward off the bah-hum-bug. The winning submission will receive a prize of a $50 American Express Gift card that will arrive just in time for the holidays (some last-minute shopping, or perhaps a personal splurge) and a shop-spotlighting shout out from us on our social media channels ( Facebook, Twitter @VisionMonday and LinkedIn) as well as on our website in the newly introduced Multimedia section of VisionMonday.com.

Turn work into fun by entering VM’s Seasonal Spirit Contest between now and Dec. 18, 2013. ODs, ECPs and frame fanatics wowing patients with their winter-themed makeovers are encouraged to apply. Questions and comments? Contact Catherine Wolinski at (212) 274-7176 or cwolinski@jobson.com.