Vision Source Launches ‘Optical Dream’ Learning and Rewards Solution


KINGWOOD, Texas— Vision Source has launched "Optical Dream," a practice development initiative that will be offered to its 3,025 member practices throughout 2015.

Optical Dream will provide enhanced awareness and unique sales training to each member of the optical and office staff, improving patient experience and practice profitability, Vision Source said.

The Optical Dream solution, provided exclusively to Vision Source members, is designed "to incentivize staff to learn and execute strategies that have proven to be effective at many of the most successful practices in the country," the announcement said.

Optical Dream is a web-based solution and features cutting edge "edutainment" provided through a gamification interface. Walter West, OD, vice president of Practice Development, led a multidisciplinary effort to create the user friendly program that leverages innovative metrics, technology and teamwork within Vision Source practices as teams drive their practice growth in 2015.

“Optical Dream is an elegantly simple method for improving the focus of the staff and optician as they support the doctor, which leads to improved patient experience and practice profit. Everyone in the practice will take some responsibility for making a difference,” commented West.

The Vision Source Optical Dream solution is comprised of state-of-the-art audio, written instruction, video role-play demonstrations, and reinforced with engaging questionnaires. In addition, there are multiple practice management tools included as a reference to assist the doctors and staff with their learning experience. Opticians, optical dispensers, doctors and staff have multiple chances, based on their participation and performance, to win cash, prizes, and all-expense paid trips to Paris and other destinations.

Vision Source executive chairman and founder Glenn Ellisor OD, said, “In a world of ever changing landscapes that require the doctors to be more creative every day in growing their practices, Optical Dream will put some of the fun back into optometry for doctors and staff.”