Vision-Ease Lens Renews Coppertone Polarized Lens Contract


RAMSEY, Minn.— Vision-Ease Lens (VEL) and MSD Consumer Care Inc. renewed their license contract for Coppertone Polarized Lenses, continuing their partnership through 2016. This is the second renewal for the two companies, which grants Vision-Ease Lens the right to use the Coppertone brand name for its polarized lenses in the U.S., Canada and Mexico.

“Coppertone is a leader in sun protection, and we look forward to enhancing the brand messaging through our renewed partnership,” said Barry Resnik, director of marketing for Vision-Ease Lens. “This year, Vision-Ease Lens will continue educating consumers about the importance of sun protection for the eyes, and we have lined up exciting, new marketing initiatives to raise awareness and provide more value for our retail partners.”