Watch the World Blink on

NEW YORK—The Tear Film & Ocular Surface Society (TFOS) launched a global initiative earlier this year to raise awareness of an oft overlooked dry eye treatment—blinking. The campaign, titled “Blink Around the World,” called upon global citizens and eyecare professionals alike to send personal videos of themselves blinking from various locations.

Since being covered in Vision Monday, the campaign has officially been endorsed by the Opticians Association of America (OAA) and continues to collect blinks from across the globe. Take a quick peek at what the project entails in VM Video on—and don’t forget to blink!