Zeiss Now a Partner in VSP Global’s Program


RANCHO CORDOVA, Calif.—Based on feedback from doctors and research among VSP members, Zeiss and VSP Global announce they have partnered for Zeiss  to become a part of VSP Premier Program. In addition to the new program with Zeiss, Premier Program practices have access to offers from Bausch + Lomb, CareCredit, Essilor Instruments, Optovue and Staples Business Advantage.

The new program includes an exclusive VSP member rebate of $35 on select Zeiss progressive lenses, available exclusively through Premier Program practices starting July 1. Through the partnership, VSP Global Premier Program practices will also have upgraded status in the Zeiss Practice Advantage Program, which includes education offerings, access to practice consultants, special pricing for optical and ophthalmic equipment and more.

Eligible practices will automatically enroll at the upgraded Silver Level, while practices already enrolled in the Zeiss loyalty program will be upgraded to the next level. The partnership will provide VSP members with a six-month satisfaction guarantee on Zeiss DriveSafe Lenses, available at all VSP doctor locations. Both offers are available from July 1 to Dec. 31, 2017.

“We’ve heard from doctors participating in the Premier Program that they want more choice in the products offered through the program, as well as more exclusive offers that drive patient growth and retention, ” said Michelle Skinner, senior vice president of omni-channel development for VSP Global. “By collaborating with Zeiss, we’re able to respond and better meet the needs of doctors, as well as VSP’s 78 million members.”

“Our mindset is about creating relevant lifestyle solutions and products that help doctors to differentiate their practices and delight their patients,” said Karen Roberts, vice president of global business solutions, Carl Zeiss Vision International. “We’re excited to partner with VSP and bring these value-adding Zeiss programs to the market.”

Qualifying lenses for the VSP member rebate include: ZEISS Individual 2; ZEISS DriveSafe Individual PAL; ZEISS Precision Superb; ZEISS Precision Plus; and ZEISS Precision Pure.

The Premier Program connects VSP members and VSP network doctors by offering valuable products and services, allowing members to maximize their benefits and doctors the opportunity to grow their business, VSP stated. Practices that participate have access to exclusive offers, increased visibility on VSP.com, and marketing support to help them reach more patients.

VSP Global reports that practices with the Premier Program indicator are averaging 2.5 times more clicks than those without and that practices with the Premier Program indicator are averaging 34 percent new VSP patients while other VSP practices are averaging 22 percent. More about the program is posted on the VSP Global’s Premier site.