Quick Take: Pure, a Marchon proprietary brand, introduces a new brand direction with the launch of its latest collection featuring trendy, mood-boosting optical styles. 
Specifics: The accompanying Spring/Summer 2024 campaign showcases an upbeat and energetic feel with vibrant colors and bold shapes, a reflection of the confident personality behind the new collection. This new collection includes three new design stories comprised of nine new optical styles. Designed in acetate with a wide range of sizing and styling, the collection is inclusive for all and features custom core wire designs and end piece detailing complemented by a rounded temple tip with a signature pop of color.
Gabriele Bonapersona, chief brand officer for Marchon Eyewear, said, “We are very excited to reintroduce Pure eyewear and the new creative direction that goes with it. There is definitely a space in the market for expressive and inclusive eyewear, and we are thrilled to be able to offer customers that in a brand like Pure.”
The Pure website, launching later this season, will showcase the latest collection, campaign, inspiration and creative direction behind the brand. A social media campaign will launch later in the Fall.
Selling Point: Pure’s new brand direction is developed for tastemakers and everyday influencers, offering bright, fearless eyewear that makes a bold impact.
www.marchon.com