LaunchPad: Sunwear Collection Erkers 1879 Adds to A.P. Sun Collection By Staff Tuesday, May 14, 2024 8:25 AM (Top to Bottom) Models Sidney, Watson and Hall. Quick Take: Erkers 1879 is adding 7 new sun styles to its A.P. Collection. The A.P. collection was inspired by the brand’s founder Adolf P. Erker, who established the family business 145 years ago in St. Louis.Specifics: The seven styles are available in four colors each. Four of the new models were crafted using a custom designed cellulose acetate: Coal, Hall, Walnut, and Watson. The Coal and Hall sunglasses are both of a feminine design, featuring oversized silhouettes with a dramatic style. The rims of Coal have a geometric shape with a cat eye edge and a steep brow, while the Hall sunglasses have sharp square rims with rounded lenses. Both women’s acetates feature two newly designed color blends, introducing a colorful tortoise, a deep red pattern and two new crystal gradients. A men’s sunglass, Walnut is a classic acetate rectangle with a thick temple design, bringing one new color blend to the collection with the Mocha colorway. This masculine frame strays from their typical palette, featuring the bright Maliblue acetate as well as mirrored lenses on the Matte Black colorway. Watson, a unisex acetate sunglass, was designed with classic elements like a keyhole bridge and decorative rivets on the face of the frame.This launch also introduces three surgical steel sunglasses, Grand, Sidney and Kingshighway. Grand is an oversized women’s sunglass with round, colored rims and a beveled design along the temples, while the Sidney and Kingshighway sunglasses were both designed with a unisex aviator shape. Sidney, the larger of the two, features a square shape and a hint of color around the slim metal rims. A smaller sunglass, Kingshighway sports an acetate temple tip, a ribbed texture along the rims and a crosshatched pattern along the temples.Selling Point: For 145 years, the Erker family has dedicated itself to the craft of beautiful eyewear, telling the story of their family’s past with each frame.erkers1879.com