LAS VEGAS—From checking out the latest frame collections to learning about new innovations in vision technology, Vision Expo West, held here last month, was a prime destination for optical business, education and networking. While at the show, the Vision Expo Dailies staff was working hard covering all of the Expo happenings and speaking to exhibitors and show attendees to get their take on the show and find out what they were seeking to accomplish here.

The increase of traffic on the show floor was apparent to anyone who was browsing through the booths. “Traffic and buying activity were super strong at the show for us. People are in a good mood and open to new ideas,” Joe Tallier, CEO Ogi Eyewear said.

With the country moving out of the recession, exhibitors could sense a shift in purchasing patterns.

“People are looking for a lot of color in their frames, and they’re not as concerned about price as they were in past years,” said Mike Barry of Europa. “Our customers are looking to make people happy with their frames and not just give them what their insurance will pay for.”

Attendee Karen Lamont, FNAO of Santa Clara, Calif. also noticed how buying behavior has changed with customers. “The recession is over. People are spending more. Instead of bringing in their own frames and just getting new lenses they’re buying new frames,” Lamont said. “I also see an increase in sales of plano sunwear and sports eyewear, particularly for children.”

Many flocked to this year’s show for networking opportunities. With everyone gathered under one roof, this was the prime time to take advantage of this opportunity. Through events such as Local Eye Site’s Job Link initiative, attendees could create new connections. Additionally, with the launch of the new Vision Expo’s Visionaries Community platform they’ll have the chance to connect long after Expo has ended.

“At Think About Your Eyes we are continually working to share campaign information with eyecare professionals, so we are thrilled that Vision Expo has launched Visionaries Community,” Jon Torrey, director of professional relations for TAYE said. “It’s the perfect venue for us to provide updates, gain input directly from providers around the country, and monitor the feedback to offices from patients hearing the broadcast and digital advertising.”

Alan Glazier, OD, founder of ODs on Facebook noted that this shift in networking is just a “logical extension for Vision Expo as it continues in its role as the industry’s leading conference.”