MILAN—Milan Fashion Week and the upcoming Mido eyewear show intersected in Milan and for the occasion, Kering Eyewear celebrated the official debut of the new Gucci Eyewear collection at a special event at the historic “Gucci Hub” headquarters here.

Mingling in the dramatic room, illustrating the rich color and distinctive stylings of Gucci’s Alessandro Michele, creative director, were guests from the fashion, eyewear and retail world invited to see the most imaginative of the new collection’s eyewear and sunwear styles.

The crowd also watched a preview of the distinctive video, directed by Petra Collins, to illustrate the new #GucciDreamscape. The video was posted online and shared via social media the next day.