SCENE + HEARD Marchon ‘Re-Visions’ Art With Recycled Eyewear Exhibit By Staff Tuesday, August 11, 2015 5:00 PM MELVILLE, N.Y.—Marchon Eyewear hosted its Re-Visions of Art exhibit at its New York City showroom on Wednesday, Aug. 5, 2015. Over 150 attended, including VIP guests, Marchon employees and media representatives, all of whom gathered for an evening of art, cocktails, music and passed hors d’oeuvres. Marchon collaborated with Samantha Toth and Kristina Bird of Innereactive Media located in Grand Rapids, Mich. to bring Re-Visions of Art to life. Re-Visions of Art is inspired by Art Prize, an independently organized international art competition and non-profit organization. Marchon and Innereactive Media joined forces to scout artists at the 2014 event who specialize in working with unique or recycled materials. The 2014 Art Prize featured 1,536 entries in 174 venues, and attracted 441,000+ visitors and gave away over $540,000 in prizes. Innereactive Media and Marchon then commissioned seven selected artists, six domestic and one international, to create one-of-a-kind pieces of art utilizing eyewear, lenses, frame parts, cases and printed materials produced by Marchon. Each of the artists presented their piece of work during the Wednesday night cocktail party in the company’s NYC showroom and discussed their inspiration with guests. This creative corporate initiative brought a fresh perspective to the use of recyclable materials and inspired both artists and attendees to see eyewear differently, Marchon said. “Re-Visions of Art came from one of many brainstorm meetings in regards to CSR (Corporate Social Responsibility), said Antonio Izzo, vice president of global marketing of Marchon Eyewear, “We wanted to take pieces of eyewear that would normally be thrown away or recycled and turn it into something beautiful. Approaching solutions creatively is key to problem solving.” Following the introduction of Re-Visions of Art in New York, Marchon plans to expand the program internationally and collaborate with customers, charities and schools to work with established artists to create beautiful works of art in their community made of recycled eyewear materials. 1/11 Marchon hosted a Re-Visions of Art exhibit at their NYC showroom. Guests were greeted with a live jazz trio. Timothy Gabriel’s large scale How Do You See the World piece also greeted quests upon arrival. Artist Gianluca Traina with his work, Private Eye. Marchon’s Claudio Gottardi (l) and Antonio Izzo in front of Private Eye. Eric Broekhuis with his piece, Lost in the Crowd. Artist Kim Ensch (c) with her daughters next to her piece, Perception. Artist Anh Tran of Hark + Hark in front of their submission Refract. Artist Steven Tozer Wipfli with his piece, Re-Fraction. Artist Derek Stephens with his work, Tree of Spectacle. The Re-Visions art exhibit drew a robust crowd to Marchon’s showroom.