Greenvale, N.Y.—Optyx, the New York based optical retailer, with locations throughout Manhattan and one in East Hampton, opened its 9th store here last month, featuring a unique design and merchandise mix of luxury brands, on the North Shore of Long Island, in upscale Wheatley Plaza.

The store features such brands as Dior, Chanel, Shamballa, Dita, Lindberg, Lafont, Tom Ford and a range of others. The environment, designed by Harvey Ross, head of Ross Holdings, is sleek, featuring clean lines and modern lighting. Optyx offers comprehensive eye exams and has its own finishing lab as well.

Ross feels strongly about giving back and has partnered with Nassau Community College Foundation. He will be giving 10 percent of his proceeds to establish a veterans scholarship fund, along with other programs in place to assist U.S. veterans all year long.