Many brick-and-mortar stores are losing money, but it's not because of online giants luring shoppers away with big discounts and VR. Instead, too many retailers don't realize that bringing shoppers into stores and converting browsers into buyers is all about being more human in an increasingly inhuman world. My recent visit to the Neiman Marcus flagship store in Dallas illustrated exactly this. It became clear why the retailer is over $4 billion in debt and why people are wondering how much longer they will be around. While my shopping trip began with pleasant greetings from store associates, that's where the interactions essentially ended. Find out more about retail consultant Bob Phibbs’ shopping experience in this post from Retail Dive.