EyeCarePro's newest service, ODSpecialty, enables clients to enhance and showcase their optometric eyecare specialties with a range of tools, educational content, video and social posts. Clients are paired with a marketer who works exclusively with their particular vision care specialty, knows the ins-and-outs of that specialty and what it takes to effectively communicate with existing patients and to bring in new specialty patients. "ODSpecialty is an advanced marketing package that is designed to convey authority. It's an in-depth resource library for each specialty and has many main and subpages, a valuable resource to a practice's website visitors and a strong way to expand a practice's reach," explained Daniel Rostenne, CEO of EyeCarePro. Read More.