Altair Unveils Evolution House Collection

SACRAMENTO, Calif.—Altair is undergoing a major overhaul of its house brands beginning with the launch of Altair Evolution. Inspired by the relaxed attitude of California living, Altair Evolution is a blend of retro designs, cool colors and rich materials targeting 25- to 35-year-old men and women looking to evolve their personal style, the company said.

“Altair continues to evolve, introducing new trends into the marketplace with a California edge,” said Jillian Marro, Altair brand director. “The Altair Evolution collection targets men and women looking to revitalize and evolve their personal style, all at an appealing price point. Custom rivet design elements combined with retro-inspired shapes and vintage colors pay tribute to the past as Altair continues to move toward the future.”

Bold squares, deep rectangles and vintage keyhole bridges set the tone for this retro-inspired launch collection that includes three men’s styles, four women’s styles and two unisex styles. Each piece is handcrafted in richly colored acetate capturing the colors and textures found in California landscapes; while frame fronts feature a custom rivet for a subtle brand statement.

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