Avalon Eyewear Debuts ‘Couture’ Ladies Collection


NORTHVALE, N.J.—Avalon Eyewear has launched an all new Made in France eyewear collection for sophisticated women.

The Avalon Couture collection debuts with four styles in metal and combination styles that blend rich materials to create modern classics. The result is a collection that evokes the influence of Japanese culture in French fine arts starting from the late 19th century.


Premium materials include unique acetates created with an overlay of copper powder that creates different colors and textures as it oxidizes and is cured. The effect recreates the ancient Japanese lacquer technique known as Maki-e, which used copper, gold or silver powder applied using a brush.

Styles range from full-rim, semi and demi-rimless and include modified rectangles, butterflies and oval shapes. Each style comes in three colors each and additional details include crystal stones, semi-precious metallic décor and a variety of rich colors.

Merchandise materials include a 6-frame display and single frame logo plaque, as well as counter cards.

Dispenser Price Guide: $$$ ■