Charmant Unveils Charmant Titanium Polarized Sunglasses


MORRIS PLAINS, N.J.—Charmant USA has launched a new addition to their extensive titanium offerings, the Charmant Titanium Polarized sunglass collection.

“Charmant Titanium Polarized sunglasses answer a need in the marketplace for sunwear that will meet the demands of active users, offer excellent styling for any occasion and provide UV protection,” said Harry Aida, president of Charmant USA. “Its durability, corrosion-resistance and lightweight titanium frame, coupled with Zeiss’ anti-smudge, anti-static and water-resistant lenses, truly make these sunglasses everything a sunglass should be.”

“The new tagline, ‘Everything a Sunglass Should Be,’ encapsulates and perfectly summarizes the features and benefits of this prestigious line,” added Dee Berghuys, director of product and marketing. “We wanted to create a sunwear collection that could provide all day wearing comfort and durability from the elements that only high-quality, pure titanium can provide.”

There are eight styles in two colors each in the new Charmant Titanium Polarized sunglass collection, an extension of Charmant’s core titanium collection, the flagship line for the company.

The new sun collection will be supported by in-store merchandising materials including a tower display, a counter card, a polarized tester and a take-one brochure for consumers.

Dispenser Price Guide: $$$$ ■