The Vision Council’s National Sunglasses Day Campaign Continues to Make Waves

By
NEW YORK—For the fifth year in a row, the optical industry came together to celebrate National Sunglasses Day held on June 27. With an abundance of resources, The Vision Council once again encouraged people to protect their eyes with its National Sunglasses Day 2018 campaign.

National Sunglasses Day has garnered support and promotions from organizations across the eyewear and eyecare industry and beyond, with participants including Jimmy Fallon and Big Brother to the National Eye Institute and even Elmo. National Sunglasses Day only continues to make waves through its campaign. As of press time, the 2018 campaign had racked up more than 1.06 billion impressions on social media.

The Vision Council has continued reaching consumers via social media, as well as pitching key entertainment, fashion, health and lifestyle consumer media outlets and influencers, leveraging the official hashtags #NationalSunglassesDay and #SunglassSelfie.

This year, Silhouette Eyewear hosted an exclusive New York City event on National Sunglasses Day to promote the campaign and debut its 2018 sunwear collection. The event, held at Bar d’Eau at The Dominick Hotel, featured specialty cocktails and light bites as guest mingled and tried on the company’s 2018 sun collection.

Additionally, Maui Jim hosted an exclusive event in Williamsburg, Brooklyn at the Ides at the Wythe Hotel. The rooftop party featured signature cocktails, food and gave guests a first-look at the company’s newest sunglass style, The Pineapple, and updated colorways. Along with these events, many companies, brands, organizations, practices and individuals celebrated #NationalSunglassesDay and kept the internet buzzing with their #SunglassSelfies. Take a look at this roundup of social media images from the day’s event.