CORAL SPRINGS, Fla.—ABB Optical Group has unveiled a dynamic, new state-of-the-art website www.ABBOptical.com designed to enhance the online customer experience.
“We have completely rebranded our website to provide better online resources for our customers and the eyecare industry,” said ABB Optical Group vice president of marketing Aaron See. “Our portfolio of products, services and tools has been consolidated onto one website in order to augment and support our customers’ practices and at the same time simplify their very busy work day.”
The ABBOptical.com website provides a single sign-on feature, which automatically directs customers to the appropriate ordering platform based on their login information. Customers also can now access contact lens ordering, ophthalmic, GP and specialty information all on one website, which is an added time-saving benefit, the company said.
In addition to a clean, streamlined design, a content-rich site experience and easy-to-navigate functionality, ABBOptical.com offers access to Digital Eye Lab, a division of ABB Optical Group. Customers can get an inside look at the state-of-the-art lab, where the latest advancement in lens technology is used to create customized eyewear.
Other features of the refreshed design include access to educational videos and tools such as Retail Price Monitor and patient retention resources that will sharpen a practitioner’s competitive edge and increase practice efficiency and patient satisfaction.
“Eyecare practitioners are busy running their practices and therefore require functionality and responsiveness online that can meet their needs quickly and conveniently, all in one central location,” said See. “ABBOptical.com does just that.