MELVILLE, N.Y.—Eyeking, a leader in performance sunglasses, has launched an updated and redesigned website that features a modern look with an enhanced “product-forward focus,” according to the company. The updated site also is easier to navigate, and the redesigned layout permits a more dynamic user experience.

“We are a passionate team of friends and family committed to envisioning, crafting and delivering excellence on every level,” said Eyeking president Sheldon Goldman. “We love what we do and the new website reflects that.”

The new website also highlights the history of the multi-generational company and showcases product catalogs, product technology and sponsorships in each category. There’s also enhanced content illustrating the successful product collections Eyeking has designed and brought to market in the sport, youth, fashion and optical categories.

Eyeking.com provides users with quick access to relevant information on the company and its roster of brands, such as Under Armour Eyewear and Hobie Polarized.

Goldman added, “When a group of fun-loving, creative and experienced professionals are given total support and freedom, the results are easy to see. That's how it has been for over four generations and with our new website, the future looks bright for Eyeking.”

Eyeking is an award-winning eyewear design firm that develops, markets and distributes globally, private label and licensed eyewear brands. The company has offices in New York, California and Taiwan.