MILAN and NEW YORK—Safilo Group (SFLG.MI) has launched GalleriaSafilo.com, the newest digital museum in the world dedicated entirely to eyewear.
A project that highlights the role of Safilo Group as the historical leader and founder of the Italian eyewear manufacturing tradition as well as the company that owns one of the most important private collections dedicated to eyewear in the world, collected over many years in the memory of its historical owner Guglielmo Tabacchi.
Designed for global smart-visitors, as well as for scholars, researchers and for those who are curious about the history of costume and the eyewear industry, GalleriaSafilo.com is a cloud-based digital project that allows visitors to discover, experience and share the wonder of a museum visit from their preferred device, making the most of social networks with intuitive features and language.
Every guest visiting the GalleriaSafilo.com will have the opportunity to register and create a personal gallery, selecting and downloading their favorite pieces from the 300 unique pieces of Safilo’s permanent collection on display. This includes glasses that belonged to Elvis Presley, Madonna and Elton John, ancient and contemporary artworks—all classified by genre (ancient, modern, active, celebrities, lifestyle, art, science), historical period (from the 17th to the 21st century), brand (Safilo, Polaroid, Carrera, Smith)—that can be shared on social networks, tagging friends and involving them in the discovery.
In addition to the permanent collection—which will be progressively enriched by showcasing additional items from the collection of 3,000 pieces—GalleriaSafilo.com will propose a calendar of events and temporary exhibitions, dedicated to locations, personalities, new or unseen objects particularly significant for the eyewear world.
This is an opportunity that Safilo offers to its customers, collectors and fashion brands who wish to collaborate and make use of this unique exhibition space, which can be consulted worldwide.
GalleriaSafilo.com was developed and produced in collaboration with RedFarm and Cantiere di Comunicazione, a company of the Group Take. It is a project that dovetails with the company’s 2020 Strategic Plan, and aims to enhance and preserve the heritage and the tradition of craftsmanship, along with the company’s digital vision statement.
In fact, GalleriaSafilo.com is intended as a place to enhance and share Safilo’s universe of ideas, products, techniques, stories and innovation: a long history that dates back to 1878, when Angelo Frescura turned a mill in Calalzo di Cadore into the first Italian eyewear manufacturing site, which then became the company that this year at the Consumer Electronic Show (CES) in Las Vegas launched SafiloX, the first brain sensing eyewear platform enabling mental focus.