NEW YORK—Executives from WebSystem3 and its parent company, CooperVision, took the floor of the New York Stock Exchange on March 19 to announce the expansion of their mobile contact lens commerce service, LensFerry.

They said a controlled roll-out of LensFerry to select practices in New York and California will begin in April, with additional states to be added later this year.

Doctors in private practice who are looking to strategically capture and retain contact lens sales within their own practice can subscribe to LensFerry, which provides patients with an easy, convenient way to order and re-order contact lenses from their eye doctor via text message or e-mail.

“Two years ago, our design criterion was that a patient would be able to place an order with one click on their phone. We got it as simple as two clicks,” said Dennis Murphy, executive vice president of global sales and marketing for CooperVision, whose stock is traded on the NYSE.

Product specialists were on hand to demonstrate the benefits of adopting LensFerry in an eyecare practice. One advantage, according to CooperVision, is that LensFerry allows patients a second chance to order a supply of contact lenses if they did not order them after their fitting or lens re-evaluation. LensFerry also is programmed to remind patients who have ordered less than a one-year supply when it is time to reorder before they run out.

A free text demonstration of LensFerry is available by texting “tryLF” to “67076.”