RELATED CONTENT
“Through our regular website we offer a richer brand experience
for our licensed brands through current lookbooks, runway imagery,
advertising campaigns,” shared Cheryl Canning, worldwide brand manager
of Proenza Schouler sunwear and marketing manager of Chloe and Nina
Ricci for Cachet, a division of L’Amy America. “Accounts can then access
the B2B portion through the regular website to place orders for all
brands and all SKUs by entering their account number and password.”
The L’Amy America website offers several functions that make it
easier for their customers to manage their accounts, including creating a
favorites list for re-orders, referencing past orders, viewing
statements and making payments fast and easy. “They can place orders
they placed before, or if they know the brand and the name (or number)
of a product, they can use a drop down menu instead of scrolling through
pictures,” added Canning. “Our speed ordering function makes it super
quick and easy for our accounts to place orders and sets us apart from
other companies.”
According to Canning, the elements of a great B2B site include
ease of navigation, ease of ordering and ease of payment. To help
accomplish this, L’Amy America anticipates adding features that remember
returning customers and makes recommendations on a product based upon
past purchases. Additionally, the company will be enhancing the look of
the site to make it more appealing by using new imagery or colors and
running different seasonal promotions on the site for ECPs.
■
■
Back to Cover Story: Site Support