By A VM Staff Report
Monday, December 13, 2010 12:13 AM
“A great B2B site always has its customers in mind and it should
be designed and function according to their needs,” said Sherry Lay,
chief merchandising officer for Viva International Group.
By A VM Staff Report
Monday, December 13, 2010 12:12 AM
Essilor of America operates a number of Web sites, each designed
to support a specific brand, educational program or business unit.
By A VM Staff Report
Monday, December 13, 2010 12:11 AM
“Through our regular website we offer a richer brand experience
for our licensed brands through current lookbooks, runway imagery,
advertising campaigns,” shared Cheryl Canning, worldwide brand manager
of Proenza Schouler sunwear and marketing manager of Chloe and Nina
Ricci for Cachet, a division of L’Amy America.
By A VM Staff Report
Monday, December 13, 2010 12:10 AM
To provide eyecare professionals with easy access to its broad range of
sales, marketing and educational materials, Transitions Optical created
the Transitions Trade Portal www.Transitions.com/Pro.
By A VM Staff Report
Monday, December 13, 2010 12:09 AM
Luxottica’s B2B website, LuxandMe.com, is a very important part
of the company’s relationship with ECPs.
By A VM Staff Report
Monday, December 13, 2010 12:08 AM
Ease of ordering is of paramount importance for Nassau Vision
Group, a major stock lens supplier and wholesale lab operator. That’s
why the company’s website offers eyecare professionals multiple ways to
place orders.
By A VM Staff Report
Monday, December 13, 2010 12:07 AM
Marchon’s MVP website allows Marchon customers to place orders
24/7 and get real time product availability.
By A VM Staff Report
Monday, December 13, 2010 12:06 AM
As middlemen in the optical industry’s distribution chain, wholesale
laboratories are the quintessential business-to-business suppliers.
By A VM Staff Report
Monday, December 13, 2010 12:05 AM
Zyloware.com offers user-friendly resources for the ECPs to place
orders, research frames or receive current news 24/7.
By A VM Staff Report
Monday, December 13, 2010 12:04 AM
Block Buying Group, one of the industry’s largest buying groups for
eyecare professionals, designed its B2B Web site, www.blockbg.com, with a
a few basic concepts in mind.
By A VM Staff Report
Monday, December 13, 2010 12:03 AM
Although the Red Tray buying group’s website, redtraysaves.com, is
packed with advanced features, the company operates on the “keep it
simple” principle in order to deliver user-friendly features to its
customers.
By A VM Staff Report
Monday, December 13, 2010 12:02 AM
When it comes to catering to ECPs tastes for doing business via the
Internet, Tura likes to keep the focus on performance that is user
friendly, direct and informative.
By A VM Staff Report
Monday, December 13, 2010 12:01 AM
For A&A Optical, engaging the ECP is the first step in the online
process quickly followed by customizing the “shopping” experience.
By A VM Staff Report
Monday, December 13, 2010 12:00 AM
Some vision care market observers believe that the optical
business is still far behind in catching up to the newest technology
opportunities of the Web.