The Shop It Like It's Hot Award

for Most Daring Store Design or Retail Environment




Regina, Sask., Canada
Partners: Bryan Robertson, OD, Ryan Horne


“Our new 13,000 square foot world-class eye clinic and eyewear showroom features a unique blend of modern and industrial decor, along with the latest diagnostic equipment and independent eyewear selection. [Its] 30 foot ceilings, glass elevator, wet bar, brick fireplace, Pandomo wall, DIRTT custom wall system, polished concrete floors, European furniture, granite countertops, electric privacy glass and LED-lit pillars all contribute to an extraordinary patient experience from start to finish.

The eyewear showroom boasts a relaxing yet luxurious feel. Warm sounds from the JBL speakers above provide a calming sensation while patients are consulted in person at a curved granite table, an ultra-modern white sofa, or our luxury bar, where the gloves are donned and the precious pieces are presented with a nice beverage.

The minimalistic atmosphere keeps the look clean and modern. Re-claimed bricks from a mid-century brewery accent the bright colors for a warm feel. Large windows allow for natural light to showcase styles and colors more effectively.

A portion of eyewear is displayed on LED-lit white shelves, giving a taste of what is in store, while the rest is under glass-inlayed granite countertops with custom drawers, reducing any selection anxieties. We prefer to consult with each patient, offering frame suggestions, limiting the self-serve/browsing to a minimum—a much more personalized approach.

Featuring the latest in lens technologies has been a tremendous part of our DNA. Our 500 square foot on-site finishing laboratory is complete with dual islands, the Mr. Blue edging system and even a small kitchen.

Our goal is to provide the absolute best experience from entering the building, to the reception area, into the pre-test area, the exam rooms, and finally the eyewear showroom. We feel we have accomplished that very nicely.”