High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events. To be considered for inclusion please contact Senior Editor, Deirdre Carroll.


The Dubai International Film Festival’s (DIFF) mission is to celebrate cinematic excellence between cultures through the understanding of creative achievement in film.

Given this lofty pursuit it is no surprise that Marchon, a company that shares DIFF’s appreciation of excellence and creativity, was chosen as the official eyewear sponsor of this year’s 5th annual festival held on the Jumeirah Hotel properties at the Burj Al Arab Hotel, the only existing 7-star luxury hotel in the world, which was designed to resemble a billowing sail.

“The Dubai Film Festival has helped bring our international marketing efforts to the next level,” explained Al Berg, president and CEO of the Melville, N.Y.-based Marchon.


Renowned international filmmakers, industry professionals and festival attendees received the exclusive opportunity to review the premiere of the brand new Jil Sander collection, as well as recently launched collections from Emilio Pucci and Karl Lagerfeld, among others in Marchon’s brand portfolio.

In fact, actor Anil Kapoor (shown below) of the critically acclaimed movie "Slumdog Millionaire", was among the honorees for the highly anticipated film that has captivated audiences and was captured wearing the Jil Sander JS104S sun style.


   
   


Golfer Bernadette Luse, Champion of the 9th season of the “Big Break X Michigan” competition on the Golf Channel, has joined the PeakVision Sports endorsement staff. Luse and her golf partner, Haymes Snedeker, sealed the championship during the Dec.16 finale episode of the show. The reality show gives amateur golfers an opportunity to compete their way towards their ‘big break’ into professional golfing. Contestants are allowed to choose the equipment they compete in and since the fourth season of the show more than 75 percent have chosen to wear Peaks…



Oakley is looking to recruit their top 50 hardcore Oakley fans to participate in a new consumer ambassador program, Oakley Factory Co-Pilots. The competition kicked off in mid-November and will run through Jan. 31, 2009. Winners will then be assembled at Oakley Worldwide Headquarters in California for an Oakley Bootcamp weekend from March 20-21, 2009. The Co-Pilot team will enjoy a behind-the-scenes factory tour, product demonstrations, bunker chats, activities, exclusive Oakley merchandise and more. Airfare, meals and accommodations are all provided by Oakley. To participate, Oakley fans need to share their story online at www.oakleypilots.com.