High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events. To be considered for inclusion, please contact Senior Editor, Deirdre Carroll.



FGX International has once again tapped Hollywood legend Raquel Welch to be spotted behind a pair of Foster Grant glasses — only now she’ll be wearing Foster Grant reading glasses. Having had appeared in the original “Who’s that behind those Foster Grants?” sunglasses campaign (at left), which began in the 1960’s, Welch will now be the star of a national television campaign for the Foster Grant Reading Glasses collection, to be unveiled next month. The ads are part of FGX International’s plan to spend over $12 million in measured media on consumer television advertising in 2009…






Bushnell Outdoor Products has tapped James Denton, star of ABC’s "Desperate Housewives," to be the face of Serengeti Eyewear and the centerpiece of the brand’s global marketing initiatives for 2009. “I’m really very pleased to be representing a great brand like Serengeti,” said Denton. “This is a company that never compromises quality or performance to chase trends and that appeals to me.” Denton’s likeness will be used in print advertising, catalogs, point-of-sale materials and on the brand’s website…









Forget ad campaigns,Wiley X takes their celebrities directly to the people! Professional NASCAR drivers Ron Hornaday (left) and Kevin Harvick (right) of the NASCAR Sprint Cup Series, attended the 2009 SHOT Show in Orlando, Fl. from Jan. 15-18 on behalf of the performance eyewear company. The championship duo set up at the Wiley X Eyewear booth to sign autographs and take pictures with lucky fans, like the one pictured center, who attended at the hunting and outdoor industry trade show.