PEOPLE: Management Johnson & Johnson Vision Care’s Keefer to Retire in September By Staff Monday, July 16, 2012 12:00 AM Phil KeeferJACKSONVILLE, Fla.—Following a 23-year career with Johnson & Johnson Vision Care, and over 40 years in the eyecare industry, Phil Keefer has announced his decision to retire, effective Sept. 1, 2012. Keefer joined Johnson & Johnson Vision Care in 1989 as executive vice president sales, marketing, professional affairs and strategic planning, where he oversaw the initial launch of the ACUVUE Brand and helped grow the product line to its current leadership position. In 1993, he was appointed vice president, new business development, where he created and implemented global strategic plans that included the international expansion of the Vision Care franchise. He served as managing director/president of multiple regions, including Asia Pacific, the Americas, Latin America and Japan. Keefer is currently president of The Vision Care Institute, where he conceived and implemented a professional education strategy that resulted in the creation of 15 Vision Care Institutes and nine satellite centers around the world. He has also served on the Johnson & Johnson Vision Care Global Management Board.