Trends 2013: Color


“Color, color, color! Converse and Lucky Brand have a great showing of this; even Tumi and John Varvatos get in on this trend. It’s such a fun moment for color. It allows for a classic design with a different spin.”

– Nicolas Roseillier, REM Eyewear

“More color and color blocking.”
– Cynthia Shapiro, Europa International

“Color has been another huge trend. Customers recognize that eyewear is the perfect accessory to add a pop of color to their look. We’ve noticed more and more customers are taking a risk and going for a look different than classic black, tortoise or traditional metal colors. Brightly colored flat metals, multi-layered acetates—nothing is off limits.”
– Lori Bowman,
Pearle Vision

“Customers want color, new colors, innovative combinations of color. We continue to see innovation and new technology in terms of printing on acetate and metals. After a great deal of research and development the print houses are finding ways to create 3D print effect for patterns through complex, custom laminations of the acetate. For metals, there are new print transfer techniques that make the prints look more integrated to create more balance.”
– David Duralde, Kenmark Group