Give Patients a 'Virtual Tour' - And Add In a Scavenger Hunt for Fun!

By Nathan Bonilla-Warford, OD, FAAO
Thursday, April 11, 2013 4:30 PM TAMPA, Fla.—What would 'online magic' for an eyecare professional look like? The ideal online presence for an ECP practice would be so effective that it would not only display factual information about the practice, but also make potential patients comfortable before they set foot in the door.

April 16: Keep Up the Fun and Connect With Patients on 4sqDay

By Nathan Bonilla-Warford, OD, FAAO
Monday, April 16, 2012 10:30 AM

TAMPA, Fla.—Today is April 16, 2012, the third Annual International Foursquare Day. Frequently shortened to “4sqDay,” the day is observed by millions of social media fans around the world as their “first global social media holiday.”

Overwhelmed by Multiple Social Media Streams? Time to 'Summify'

By Alan Glazier, OD, FAAO
Thursday, December 22, 2011 10:00 AM ROCKVILLE, Md.—According to Mark Zuckerberg, founder of Facebook, social sharing grows exponentially as time goes on; users share twice as much today as they did one year ago. A year from now that figure will double, and so forth. The amount of information shared in more than one stream is overwhelming, so how can you manage to stay on top of the information that is important to you when it is streaming at you from so many different directions?

First Look: How ECPS Are Using The New Google+ Pages

By Nathan Bonilla-Warford, OD, FAAO
Tuesday, November 29, 2011 3:30 PM TAMPA, Fla.—Google has been very prolific and has made news almost every week with a new product or update. Although Google Music has gotten a lot of attention this week, the addition of Brand Pages to the Google+ social network is much more relevant to eye care practitioners. Launched two weeks ago, Google+ Pages are extremely simple to set up and maintain, and there are already thousands of Google+ Pages from companies in every industry. Some excellent examples of Google+ Brand Pages are: Pepsi, Toyota, Allstate, Fox News, and even Yahoo!

A New Opportunity for ECPs:
Brand Pages on Foursquare

By Nathan Bonilla-Warford, OD, FAAO
Thursday, September 08, 2011 1:35 PM TAMPA, Fla.—While Google+ continues to capture headlines, most recently with the rollout of Google's games, Foursquare has quietly announced a change that more directly benefits ECPs. Businesses have the option of creating and maintaining brand pages now on the location-based mobile platform. By "checking in" via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges.

What Are Eyecare Professionals Saying About Google+?

By Nathan Bonilla-Warford, OD, FAAO
Thursday, August 18, 2011 10:30 AM TAMPA, Fla.—Google+ is now a month old and has over 25 million users. A major source of discussion on the internet since its debut in late June, Google + or Google Plus is the new social-networking platform from Google. As we explored in the July 6th edition of CLICK and in an additional 3-part series about Google + and Facebook on Vision Monday.com, the arrival of this new platform is expanding the reach of social media.

First Impressions: Google Plus – What You Need to Know And What I've Learned So Far

By Nathan Bonillia-Warford, OD, FAAO
Wednesday, July 06, 2011 4:30 PM

TAMPA, Fla.— Facebook is ubiquitous these days. With almost 700 million users, it is the undisputed king of the social networks. Many eye care providers include Facebook in their marketing strategy and it is so dominate that Facebook makes news almost every day with change, modifications and rollouts.

Lessons Learned From Foursquare Day:
Social Media Marketing Pearls

By Nathan Bonilla-Warford, OD, FAAO
Monday, May 16, 2011 9:03 AM I’ve been using online marketing to promote my practice since we opened 5 years ago. In that time, Bright Eyes Family Vision Care has acquired a large email database, an attractive website, an active blog, and a strong Facebook, Twitter, and foursquare following. We have found that patients respond very well when we use these tools to support contests, such as our current UGLY GLASSES contest, or specific events, such as our recent trunk show.

Lessons Learned From Foursquare Day:
Social Media Marketing Pearls

By Nathan Bonilla-Warford, OD, FAAO
Monday, May 16, 2011 9:00 AM I’ve been using online marketing to promote my practice since we opened 5 years ago. In that time, Bright Eyes Family Vision Care has acquired a large email database, an attractive website, an active blog, and a strong Facebook, Twitter, and foursquare following. We have found that patients respond very well when we use these tools to support contests, such as our current UGLY GLASSES contest, or specific events, such as our recent trunk show.

Filling Those Empty Appointment Spots Via the New Schedgehog.com

By Alan Glazier, OD, FAAO
Wednesday, December 15, 2010 12:11 PM ROCKVILLE, Md.—One of the primary revenue drains in any practice is vacant appointment times. According to the Medical Group Management Association, physicians with busy practices lose 12 percent of available appointment times daily, due to patients that don't show up, who reschedule a few hours ahead or cancel at the last minute.

Creating Your Own Internal Practice Social Network With Yammer.com

By Alan Glazier, OD, FAAO
Wednesday, November 03, 2010 1:42 PM ROCKVILLE, Md.—There are new tools that are changing the way companies communicate internally, referred to as “Enterprise Social Networks.”

Learning Basics of Search Engine Optimization for Your Postings, Website

By Alan Glazier, OD, FAAO
Wednesday, August 11, 2010 10:58 AM NEW YORK—Search engine optimization is a term used to describe methods used to help your website achieve a higher position in searches for keywords or key phrases that people use to find the services or products
you offer.
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