Dynamically Digital Refraction

By Cheryl G. Murphy, OD
Monday, November 17, 2014 12:04 AM The refractor or phoropter has been a long-standing symbol of eye exams and optometry. But in recent years noteworthy advances have been made in the realm of refraction and to the phoropter itself. These innovations are changing the face of the exam room and the way in which subjective refractions are performed.

Sometimes Bonuses Work...Sometimes They Don’t

By Mark Wright, OD, FCOVD
Wednesday, November 05, 2014 12:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.

When Bonuses Work... and When They Don’t

By Mark Wright, OD, FCOVD
Thursday, August 21, 2014 9:30 AM One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument.

Classes for the Masses: CE Shines at Vision Expo

By Cheryl Murphy, OD
Thursday, April 03, 2014 1:05 PM NEW YORK—The extensive continuing education program at Vision Expo East offers eyecare professionals the chance to brush up on the latest treatments and technologies and covers everything from contact lens to business management to disease and pharmaceuticals. But what topics were ODs most excited about learning this year and how will they use this newfound knowledge in their practice?

A Way to Manage Your Practice's Social Media Posts With Buffer

By Alan Glazier, OD, FAAO
Wednesday, November 27, 2013 7:18 AM ROCKVILLE, Md.—Social media is a thing to share and be shared. It is acceptable to share content you create, or content which you find brings value to your audience.

Upbeat Mood Matches Trends at Paris' Silmo

By Clodagh Norton
Friday, October 25, 2013 8:00 AM PARIS—Silmo 2013 provided a spectacle of inspirational eyewear trends. New labels from across the globe exhibited next to some of the finest brands in the business, serving up an array of craft trends, high-tech innovations and color-infused fashion-focused designs.

How Google Trends Can Work for You

By Alan Glazier, OD, FAAO
Wednesday, September 25, 2013 7:21 AM ROCKVILLE, Md.—A remarkable tool awaits inside of Google if you can figure out how to use it to your advantage. Google Trends digs down and provides information around the search terms people have been entering into the Google search engine.

Mouse-Be-Gone! Helpful Tips on Social Media Shortcuts

By Alan Glazier, OD, FAAO
Wednesday, September 25, 2013 7:18 AM ROCKVILLE, Md.—Welcome to the world of social media keyboard shortcuts. I'm sure you frequently use keyboard shortcuts to navigate your various programs but I bet you didn't know there are keyboard shortcuts that can help you navigate social media sites, specifically Facebook and Twitter!

Finding Business Reasons to Use Snapchat

By Alan Glazier, OD, FAAO
Wednesday, July 31, 2013 2:18 AM ROCKVILLE, Md.— Snapchat is a smartphone app that enables you to share photos with others.

Give Patients a 'Virtual Tour' - And Add In a Scavenger Hunt for Fun!

By Nathan Bonilla-Warford, OD, FAAO
Thursday, April 11, 2013 4:30 PM TAMPA, Fla.—What would 'online magic' for an eyecare professional look like? The ideal online presence for an ECP practice would be so effective that it would not only display factual information about the practice, but also make potential patients comfortable before they set foot in the door.

Contactually: A ‘Personal Assistant’ To Manage All Your Contacts

By Alan Glazier, OD, FAAO
Wednesday, December 26, 2012 2:18 AM

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—If you’re like me, you constantly think about the people in your contact list, with the best intentions of contacting them periodically to let them know you’re thinking of them, conduct further business, keep them in the loop as to relevant goings-on etc. But with our busy schedules and huge contact lists, it isn’t always realistic to do so.

Introducing Contactually, which is a personal assistant for your professional (and personal) contacts. Contactually analyzes the relationships in your contact lists and automatically prompts you to reengage with the people you deem important who may have “slipped off your radar.”

Get Your Skills and Expertise Endorsed on LinkedIn

By Alan Glazier, OD, FAAO
Thursday, November 29, 2012 2:18 AM

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—Getting people to "recommend" you as a professional on LinkedIn has always been a powerful tool. The recommendations on the well-known professional social network enable people to "find" you for the services and products you want to be found for within the LinkedIn network. These recommendations "label" your brand in the LinkedIn network, and to give you a "boost" in what I call "Searchial Marketing."

Searchial Marketing describes how the actions you undertake in the social media world help LinkedIn and, ultimately, Google to better place you in their search for the keywords and key phrases you hope to be found for when people search for the services/products you offer in your geographic vicinity.

Giving vs. Getting Information: How the Internet Is Used in Your Office

By Alan Glazier, OD, FAAO
Wednesday, October 24, 2012 2:18 AM

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—Whether we were brought up near California beaches or not, we all surf...the internet that is. When we are surfing the internet for work purposes, we are usually "getting" information, looking up stuff or entering data.

In our office, we use the internet in all these ways, but in our practice we also use it to find and give information to our patients at many other junctures, and we also use it as our own public relations tool.

Using Facebook 'Sponsored Stories' to Boost Your Social Media Efforts

By Alan Glazier, OD, FAAO
Wednesday, September 26, 2012 2:18 AM

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—While getting “likes” is one goal of internet marketing, I’ve been asking people lately “how’re getting likes goin’ for ya,” intimating that most people don’t know what to do with “likes” or even why they’re important for that matter. They just do it because people are telling them they need to be doing it.

Effective Facebook campaigns are supposed to be geared toward attracting “friends of friends.” Those are people who connect to you because of a friends “like” or recommendation. These “likes” are seen as more valuable as they come through a perceived trusted acquaintance and as a result are more likely to take some kind of action through your page, anything from “liking” it to generating a new customer from it.

A Resource for Compelling Facebook Content

By By Alan Glazier, OD, FAAO
Wednesday, August 22, 2012 2:18 AM

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—If you are feeling compelled to use social media to market your business, chances are you are not alone.

It's no surprise the first thing that pops into mind when starting out on the social media marketing route is Facebook. A community with over 700 million members, it's an internet unto itself, and most of your customers are acting within it. No surprise it can be important to have a presence there, and knowing how to have an active and effective presence is important to your marketing success within this platform.

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