EHR & PM Systems: Make Data-Based Improvements in Work Flow & Efficiency

By Gary Gerber, OD
Monday, April 11, 2016 12:00 AM Current systems for electronic health records (EHR) and practice management (PM) include specialized tools that allow you to enhance your practice efficiency, workflow and patient experience. These features help you schedule more efficiently, avoid exam lane bottlenecks and analyze how you can increase profitability by being more effective from the front office all the way through to billing

Sometimes Bonuses Work...Sometimes They Don’t

By Mark Wright, OD, FCOVD
Friday, February 5, 2016 9:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.

How Shopping Can Teach You to Increase Sales:
Stitch Fix Inspires One OD

By Jennifer Jabaley, OD
Wednesday, January 13, 2016 12:45 PM

A few years ago, I found myself in an interesting predicament while shopping for clothes to wear to a party. When I exited the fitting room to look in a mirror, the sales girl smirked that the skirt I was tugging down my legs was, in fact, a tube top. Enter humiliation. And a realization that I could no longer, in good faith, shop in the junior’s department. But where to go? I wasn’t ready for the old lady stores with boxy, embroidered sweaters, either.

When Considering EHR and Practice Management Systems: Make Data-Based Improvements in Workflow and Efficiency

By Gary Gerber, OD
Monday, June 15, 2015 12:00 AM FRANKLIN LAKES, N.J.—At The Power Practice, we work with hundreds of doctors who are constantly challenged with improving their practice workflow using EHR and practice management technology.

New SECO President, Stan Dickerson, OD, Outlines His Initiatives for the Coming Year

By Stan Dickerson, OD
Tuesday, March 31, 2015 12:07 PM ATLANTA—What an honor, privilege and feeling of real responsibility it is to be assuming the position of president of the Southern Council of Optometrists. SECO has been a leader in continuing education for 90+ years, so part of what I want to accomplish is to make sure we maintain that position in a world that’s ever changing.

Dynamically Digital Refraction

By Cheryl G. Murphy, OD
Monday, November 17, 2014 12:04 AM The refractor or phoropter has been a long-standing symbol of eye exams and optometry. But in recent years noteworthy advances have been made in the realm of refraction and to the phoropter itself. These innovations are changing the face of the exam room and the way in which subjective refractions are performed.

Sometimes Bonuses Work...Sometimes They Don’t

By Mark Wright, OD, FCOVD
Wednesday, November 5, 2014 12:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.

When Bonuses Work... and When They Don’t

By Mark Wright, OD, FCOVD
Thursday, August 21, 2014 9:30 AM One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument.

Classes for the Masses: CE Shines at Vision Expo

By Cheryl Murphy, OD
Thursday, April 3, 2014 1:05 PM NEW YORK—The extensive continuing education program at Vision Expo East offers eyecare professionals the chance to brush up on the latest treatments and technologies and covers everything from contact lens to business management to disease and pharmaceuticals. But what topics were ODs most excited about learning this year and how will they use this newfound knowledge in their practice?

A Way to Manage Your Practice's Social Media Posts With Buffer

By Alan Glazier, OD, FAAO
Wednesday, November 27, 2013 7:18 AM ROCKVILLE, Md.—Social media is a thing to share and be shared. It is acceptable to share content you create, or content which you find brings value to your audience.

Upbeat Mood Matches Trends at Paris' Silmo

By Clodagh Norton
Friday, October 25, 2013 8:00 AM PARIS—Silmo 2013 provided a spectacle of inspirational eyewear trends. New labels from across the globe exhibited next to some of the finest brands in the business, serving up an array of craft trends, high-tech innovations and color-infused fashion-focused designs.

How Google Trends Can Work for You

By Alan Glazier, OD, FAAO
Wednesday, September 25, 2013 7:21 AM ROCKVILLE, Md.—A remarkable tool awaits inside of Google if you can figure out how to use it to your advantage. Google Trends digs down and provides information around the search terms people have been entering into the Google search engine.

Mouse-Be-Gone! Helpful Tips on Social Media Shortcuts

By Alan Glazier, OD, FAAO
Wednesday, September 25, 2013 7:18 AM ROCKVILLE, Md.—Welcome to the world of social media keyboard shortcuts. I'm sure you frequently use keyboard shortcuts to navigate your various programs but I bet you didn't know there are keyboard shortcuts that can help you navigate social media sites, specifically Facebook and Twitter!

Finding Business Reasons to Use Snapchat

By Alan Glazier, OD, FAAO
Wednesday, July 31, 2013 2:18 AM ROCKVILLE, Md.— Snapchat is a smartphone app that enables you to share photos with others.

Give Patients a 'Virtual Tour' - And Add In a Scavenger Hunt for Fun!

By Nathan Bonilla-Warford, OD, FAAO
Thursday, April 11, 2013 4:30 PM TAMPA, Fla.—What would 'online magic' for an eyecare professional look like? The ideal online presence for an ECP practice would be so effective that it would not only display factual information about the practice, but also make potential patients comfortable before they set foot in the door.
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