Getting Shady / #VMSPIRIT #PUTSUNNIESONIT Campaign

By Staff
Monday, August 24, 2015 2:00 PM From June 15 until Aug. 7, VM asked you to get in the #VMSpirit and #PutSunniesOnIt by posting photos of your favorite shades on unconventional items. We asked, and you answered back with your creative shots. Take a look at the slideshow below for a compilation of the submissions.

HelpMeSee Wins Five Recognitions from Hermes Creative Awards

By Andrew Karp
Friday, July 10, 2015 1:44 PM

HelpMeSee, a global campaign to eliminate cataract blindness, was recently recognized with five separate awards for creative marketing, video and photography from the Hermes Creative Awards. The judges received over 6,000 entries from around the world for this year’s contest.

Why Optical Illusions Fool Our Eyes

By John Sailer
Friday, July 10, 2015 12:03 PM DUBLIN, Ireland—Humans have been intrigued by optical illusions from the primitive forms of the Ancient Greeks in 350BC to the advanced 21st Century versions in the field of theoretical neurobiology. Optician Jon Munro of the Supersavers Opticians in Dublin created this animated “gifographic” to not only illustrate some of the classic optical illusions but also to explain the reasons why our minds misinterpret what we are seeing.

Graduation Word Creation

By VM Staff
Monday, June 15, 2015 12:00 AM Try your hand at solving this graduation-themed word jumble. (Hint: Take a look at the Best in Class Special Report

Hear / Say

By VM Staff
Monday, June 15, 2015 12:00 AM “The patient does not care about your science; what he wants to know is, can you cure him?”
– Martin H. Fischer, American physician and author

“We See” Child Health Project Helps People See…and See What’s Possible

By John Sailer
Friday, June 5, 2015 1:00 PM

SOWETO, South Africa—Now that it’s been in operation for over a year, the “We See” Child Eye Health Project has proven effective at helping some of the six out of ten children in South Africa with reduced vision who need glasses but don’t have them.

“The teacher legitimized that they were actually performing better in school,” said Matthew Alpert, OD, after returning to Soweto to see the success of the project.

“As a company whose mission is to help people see, we also want to help people see what’s possible,” said Jill Novelo, manager, VSP Global public relations. “Our goal is to help provide eye health services to 30,000 children over a three-year period to reduce uncorrected visual impairment issues by 90 percent.”

Nike Vision South Africa’s managing director Grant Hoyle said, “We now have a fixed venue. If you look at how quickly that transition has taken place, it’s a credit to all the partners involved and how genuine they are in wanting to see this happen.”

Watch the video to see what’s been achieved by the “We See” Child Eye Health Project partners—VSP Global, Nike Vision, Optometry Giving Sight, and the Brien Holden Vision Institute—and why Alpert predicted, “the sustainability of the clinic cements the foundation of us being able to bring this to even more communities across the globe.”

Defining 'Opticianry' to Consumers: Opticians Association of America Devises Logo, Video and Branding Tools

By Staff
Wednesday, May 27, 2015 12:27 AM LAKELAND, Tenn.—The Opticians Association of America (OAA) has been working to help its members better communicate to the public and help them better define “What does an optician do?” in the minds of consumers.

VSP’s Jim McGrann Discusses Health-Tracking Eyeglasses in Wall Street Journal Interview

By John Sailer
Wednesday, May 20, 2015 4:30 PM NEW YORK—In a video interview with VSP Global’s Jim McGrann earlier this week on Tues., May 19, 2015, The Wall Street Journal focused on the company’s new health-tracking eyeglasses for the “exploding market in the wearables space.”

The 'Elements' of Wearables

By Andrew Karp
Monday, May 18, 2015 4:25 PM APX Labs, which develops software that connects smart glasses and other types of wearables to enterprises, has published a “Periodic Table of Wearable Technology” on Wearable Insider.com.

Hear/Say

By VM Staff
Monday, May 18, 2015 12:00 AM

Hear/Say

By Staff
Monday, April 20, 2015 12:01 AM “Nearly one-third of adults spend more than half their waking hours (9+) using a digital device. Whether it’s for work or play, using computers, smartphones, tablets and e-readers, TV or video games, all that time can take a toll on the eyes and lead to digital eye strain.”
– The Vision Council’s 2015 Digital Eye Strain Report

What Do Our Eyes Really See?

By Staff
Friday, April 17, 2015 2:30 PM DUBLIN, Ireland—Jon Munro, an optician who owns Supersavers Opticians in Dublin, Ireland has created an entertaining infographic about human vision. This assortment of fascinating trivia will give you a newfound appreciation for the remarkable capabilities of our eyes.

Sold-Out EyeRock Show Energizes New Eyes

By Andrew Karp
Thursday, April 2, 2015 5:30 PM Optical suppliers, retailers and rock music lovers joined together during International Vision Expo East for EyeRock a benefit concert supporting New Eyes for the Needy, a non-profit organization focused on providing prescription eyeglasses to the poor.

Device Upgrade? Vision Downgrade.

By Staff
Thursday, April 2, 2015 10:00 AM 61 percent of Millennials incorrectly believe that most people blink more frequently when looking at a screen (e.g. smartphone, computer, tablet), according to a survey commissioned by Bausch + Lomb in partnership with Mashable and conducted online by Harris Poll.
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