MyEyeDr. CEO, Sue Downes Appears on ‘Modern Living with kathy ireland’

By Staff
Thursday, July 20, 2017 4:42 PM

LOS ANGELES—CEO of MyEyeDr., Sue Downes, made an appearance on Modern Living with kathy ireland, which aired on We tv as sponsored programing on July 20 and will be airing on Bloomberg International on Sunday, July 23 at 7:30 am,10:30 am and 3 pm.

Experts Give Safety Tips on Proper Way to View Aug. 21 Solar Eclipse

By Staff
Tuesday, July 18, 2017 4:11 PM NEW YORK—On Aug. 21, 2017, a solar eclipse will be coming to North America for the first time since 1979 and for the first time since 1918, the eclipse will be crossing the country from coast to coast. With all the excitement going around about this event, experts are educating the public on appropriate ways to view the eclipse—warning about the long-term effects of looking directly at the eclipse without glasses and giving tips on appropriate eclipse eyewear.

Allergan Partners with Celebs for #EyePic Campaign

By Staff
Tuesday, July 11, 2017 1:37 PM

DUBLIN—Allergan plc announced the launch of the #EyePic campaign, a new awareness campaign, as part of the See America initiative to fight preventable blindness and visual impairment in the U.S. With the help of Milo Ventimiglia, Victor Cruz and Alexandra Daddario, the company is encouraging everyone to post their #EyePic and tag two friends to do the same, in an effort to broaden awareness of preventable blindness, promote discussion around eye health and ultimately encourage all Americans to visit their eye doctors for comprehensive eye exams.

Hear / Say

By Staff
Monday, June 19, 2017 12:00 AM

June Is Cataract Awareness Month

By Staff
Monday, June 19, 2017 12:00 AM According to Prevent Blindness, cataract is a clouding of the eye’s lens which blocks or changes the passage of light into the eye. Cataracts can develop slowly or quickly, or progress to a certain point, then not get any worse. Besides aging, other factors such as eye infections, some medicines (steroids), injuries or exposure to intense heat or radiation, may cause cataracts.

Costa’s New Campaign Video Dives Into OCEARCH’s Mission

By Staff
Thursday, June 8, 2017 11:50 AM

DAYTONA BEACH, Fla.—On June 8, also known as World Oceans Day, Costa launched a consumer marketing campaign for OCEARCH Limited Edition sunglasses.

“Flexon Extreme: Don’t Try This At Home” Digital Campaign

By Staff
Tuesday, June 6, 2017 2:50 PM

NEW YORK—Marchon’s Flexon Eyewear brand, known for its technologically advanced memory metal designs, recently kicked off their latest digital video campaign, “Flexon Extreme: Don’t Try This At Home.” The series is inspired by Flexon Eyewear customer product reviews, customer testimonials and experiences.

Vision Source Exchange Program Draws a Top-Flight Crowd to Nashville

By Mark Tosh
Tuesday, May 23, 2017 1:46 PM

NASHVILLE, Tenn.—The Gaylord Opryland Resort and Convention Center here was the setting for Vision Source Exchange 2017, the 26th annual member meeting of the optometric alliance Vision Source. The “Music City” meeting, which ran May 3 to 6, drew close to 4,700 attendees over four days (a more than 10 percent increase over last year) and the exhibition show floor easily sold out.

Sixth Annual Great Glasses Play Day to Take Place May 6 to 7

By Stephanie Sengwe
Friday, May 5, 2017 12:15 PM

PORTLAND, Ore.—The sixth annual Great Glasses Play Day — an event that aims to celebrate children and the advances that help them see better, while promoting awareness of the importance of early detection and treatment of vision issues—will be taking place nationwide May 6 to 7.

Go Behind the Scenes With Randy Jackson Before His Dr. Oz Show Appearance

By Staff
Tuesday, April 25, 2017 3:16 PM PORT CHESTER, N.Y.—Randy Jackson, will be appearing on The Dr. Oz Show on April 26, 2017 at 1 p.m. EST on Fox WNYW (check your local listings for network) to discuss his personal experiences with Type 2 Diabetes.

Scene & Heard Around Vision Expo East

By Staff
Monday, April 10, 2017 11:16 AM NEW YORK—With Expo still fresh on everyone’s minds, Vision Monday presents a slideshow to recap some of the sights and excitement that helped make up Vision Expo East. From new booths on the show floor to special product launches and company-sponsored events, it was a busy weekend for all at Vision Expo 2017.

Gwen Stefani Makes Surprise Appearance at Tura Inc.’s 2017 National Sales Meeting

By Staff
Friday, April 7, 2017 4:17 PM

NEW YORK—During Tura Inc.’s national sales meeting, held on March 3, 2017, Tura’s sales consultants were surprised with a special appearance from Gwen Stefani.

Optometry Student Parodies Ed Sheeran’s “Shape of You”

By Staff
Thursday, April 6, 2017 3:51 PM WATERLOO, Ontario—If you thought you were the only one unable to get Ed Sheeran’s “Shape of You,” out of your head, you are not the only one. University of Waterloo School of Optometry and Vision Science’s Jonathan Dinh—accompanied by fellow singers Mariko Hirano and Lindsay Gallowitz—loved the song so much, he created an “optometry parody,” replacing the original lyrics with optometry puns and using office tools as instruments. Watch the video below.

The Nighttime Party Scene at Vision Expo East

By Staff
Wednesday, April 5, 2017 8:36 PM NEW YORK—From recognizing women as major players in optical to celebrating company partnerships and products, New York City was a busy place to be during Vision Expo East’s nighttime festivities. Here’s a slideshow of some of the major parties that took place around town. Look for more Vision Expo East photos coming soon on

Sjögren’s Awareness Month Infographic

By Staff
Tuesday, March 28, 2017 2:37 PM