The Vision Council Highlights Think About Your Eyes’ 'Seeing is a Gift' Ad and 2018 Plans in New Video

ALEXANDRIA, Va.—Think About Your Eyes— a national public awareness campaign about the importance of scheduling an annual eye exam—recently created a new ad campaign for the first time since 2008, titled, “Seeing is a Gift.” The campaign celebrates the gift of sight and focuses on inspirational messaging around everything vision allows people to experience and emphasizes the importance of scheduling an annual eye exam.

As VMAIL previously reported, the campaign is tailored to yield the highest level of awareness, with ads slated to run on 40 cable channels including Comedy Central and USA, online radio and video like Spotify and Hulu, local radio and syndicated radio shows like Ryan Seacrest and Delilah as well as online banner ads on popular websites like Web MD, People, and Yahoo.

In a new video published on its LinkedIn Page, The Vision Council highlights Thinks About Your Eyes’ plans for 2018, including its goal to get add to its 23 industry supporters (contributing $15 million) and getting to $25 million. Watch, “Member Update: Think About Your Eyes in 2018” below.