View VM's Slideshow of the 2017 Transitions Academy Meeting

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ORLANDO—More than 650 industry professionals gathered at the Swan Resort here in late January for the 21st annual Transitions Academy organized by Transitions Optical.

During the two-day event – themed “My Light” – attendees took part in professional development and product technology workshops, heard from experts on marketing and business trends, and interacted their peers from both North and South America.

Darragh O’Connor, vice president of global marketing, and Patience Cook, director of North America marketing, also previewed a new consumer marketing campaign for the Transitions brand, which has the tagline “Live the Good Light.”

The final evening of the Academy was highlighted by the presentation of the annual Innovation Awards and a post-dinner night of music and dance.

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Transitions Academy

José Alves (front center with open jacket) general manager, Americas, at Transitions Optical leads some of the 650-plus attendees in a friendly wave during a break between sessions at the Transitions Academy meeting.