Meet the Brand Tacticians, Specializing in Experiences and Locations

By Jamie Wilson, Associate Editor
Monday, April 16, 2018 12:25 AM The first session of the afternoon kicked off with “Meet the Brand Tacticians” featuring Michael Dorf, founder, City Winery and Melissa Gonzalez, founder and chief pop-up architect, The Lion’esque Group. This VM Summit session aimed to showcase new models and experiences that companies have implemented to appeal to today’s hyper-connected consumers.

Flux Group’s Robert Safian Urged Audience to Focus on ‘Missions’ in Business

By Jamie Wilson, Associate Editor
Monday, April 16, 2018 12:22 AM To wrap up the 2018 VM Summit, Robert Safian, founder of Flux Group and former editor-in-chief of Fast Company engaged the audience through four lessons and seven questions. His aim was to showcase the kind of tactics that define the modern company.

How Comanagement Reinvented Optometry

By

Michael Riviello, Associate Editor


Thursday, October 27, 2016 12:28 AM The tempestuous relationship between optometrists and ophthalmologists historically favored MDs because of their positions of power and prestige in the medical community. ODs who referred patients to a local ophthalmologist most often lost them as the MD practice took over. But the tide began to turn in the early 1980s as intrepid optometrists pushed back, demanding a role in clinical decision making.

Out With the Old, In With the New

By Rebecca Hepp / Senior Associate Editor, Review of Optometry
Monday, October 17, 2016 12:00 AM Technology has become a staple in today’s optometric practice; gone are the days when a Snellen eye chart and a phoropter were all you needed to care for the majority of your patients. Today, autorefractors, digital fundus cameras and optical coherence tomographers (OCT) are just a few items that grace your office space and help you provide exceptional patient care. But with this technological boom comes a constant need to upgrade—which often comes with a big price tag.
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