STYLE Check Out: Sight Optical Boutique By Jamie Wilson Monday, October 16, 2017 12:44 AM #TheCOLLECTION David Kind David Kind is a leading provider of high-quality prescription eyewear sold online and through ECPs. The brand combines 200+ processes in its sunglasses and glasses; the finest zyl, pure titanium or stainless steel construction, and patented photo measurement to accurately assess frame fit. Premium anti-reflective, scratch-resistant coatings are standard, at no additional cost. The brand’s ECP Partnership Program is at http://ecppartnerships.davidkind.com MSRP is $295 to $525. @Retail Sight Optical Boutique Grand Rapids, Mich. Michael McConnell, Proprietor “We brought these collections in to fill our need to offer good quality product with the styling our customers desire while also hitting key ranges in price and margin.” What are you selling? We have a few different collections that are selling really well for us right now. NW77th, TOMS and INTRIGUE are all consistent sellers for us as well as a new concept out of California called David Kind. David Kind is actually part of a new partner program we are testing, and so far it has been a great success. Styles to call out from David Kind are the LOUIS and MIA frames. Who’s buying it? Historically our customers have come to us looking for eyewear of high quality and classic styling but with a subtle twist. I think these collections hit that mark perfectly and offer us a lot of options within each collection to fit our customers’ many different needs. We are largely selling these collections to professionals that are looking for something that is appropriate for both business and pleasure. Why do they like it? It really comes down to knowing your customer and delivering what they want. Our area is notorious for being conservative but not conservative to the point of being boring. Our customers also expect good quality at a price point that represents value in the products they are purchasing. By carrying these collections we are maximizing the inventory that we know our customers will inherently seek out on their own. Website: www.sightopticalboutique.com Facebook: www.facebook.com/sightopticalboutique Twitter: @sightoptAre you a retailer or an ECP who has a frame or collection you think others should “Check.Out”? Contact associate editor, Jamie Wilson, jwilson@jobson.com.