Social Skills

3 Benefits of Partnering With a Social Media Influencer

By CLICK Staff
Tuesday, February 12, 2019 2:24 PM NEW YORK—Influencer marketing is an essential method of capturing audience interest and gaining the trust of new consumers. Individuals are more likely to purchase a product or try out a new business if other people say they’ve had a good experience with the product or company, not just marketing agencies. A social media influencer acts as a trustworthy source of information to communicate your product or service to your target audience. By working with a social media influencer, you are able to speak to your consumer from their point-of-view.

Which Online Reviews Actually Count?

By CLICK Staff
Wednesday, December 5, 2018 12:25 PM NEW YORK—Most practices know that reviews are important. But do you know which reviews have the greatest persuasive power to bring new patients through your front door? EyeCarePro put together information to help ECPs understand more about which reviews to prioritize for their practice and offered strategies to help generate more of them.

Alcon Is Working With Social Media Influencers to Help Customers Try Contact Lens Colors

By CLICK Staff

Tuesday, October 16, 2018 11:15 AM FORT WORTH, Texas—Beauty bloggers Laura Sanchez, and Raye Boyce are taking part in Alcon’s newly launched sweepstakes, which invites people to play with their eye color for a chance to go backstage at New York’s Fashion Week in February 2019.

Vision Expo Partners With Sephora and Influencer @GlamOptometrist

By CLICK Staff

Friday, September 28, 2018 2:20 PM LAS VEGAS—Vision Expo West is presenting a new experience for all attendees titled “GlamourEYES Pop Up Studio” featuring the global prestige omni-retailer, Sephora, and social media influencer and optometrist, Dr. Arian Fartash of @GlamOptometrist. Attendees will have the opportunity to receive free, five-minute makeovers and beauty tips from a Sephora beauty advisor.

Vision Expo’s Social Media Contest Celebrates 30th Anniversary of Vision Expo West

By CLICK Staff
Wednesday, August 8, 2018 2:40 PM ALEXANDRIA, Va.—Vision Expo has released a new video and launched a social media contest to celebrate the 30th anniversary of Vision Expo West 2018 in Las Vegas (Education: September 26 – 29; Exhibit Hall: September 27 – 29). To watch the video, and to enter and share the contest, click here. The video highlights both exhibitors and attendees that look forward to Vision Expo West to network and grow their business. "How could you not come to Vision Expo West? This is where everyone comes to learn, play, [and] engage in relationships," said Karen Friedus, optician and owner of Center State Optique. "You have to make the time to come out. This is how you will better your business and better yourself."

#National Sunglasses Day Is Today!
ECPs Can Take Part and Get Involved

By CLICK Staff

Wednesday, June 27, 2018 10:15 AM ALEXANDRIA, Va.—For the fifth consecutive year, The Vision Council is promoting the importance of UV-protective eyewear with the celebration of National Sunglasses Day, today, June 27. The annual event serves as a reminder to consumers that wearing sunglasses is not only fashionable, but also an important way to protect the eyes from long- and short-term damage from the sun’s UV rays. National Sunglasses Day has garnered support and promotions from organizations across the eyewear and eyecare industry. National Sunglasses Day only continues to make waves through its campaign. In 2016 and 2017, the campaign went viral garnering more than 586 million and 900 million print and online, social media and broadcast impressions.

MyEyeDr. Spotlights the ‘Condition’ of Resting Squint Face
(#RSF) In a New Creative Media Campaign

By CLICK Staff

Thursday, May 31, 2018 12:00 PM VIENNA, Va.—Doctors, associates, managers and patients of MyEyeDr. are taking part in a new media campaign drawing attention to a “condition” known as Resting Squint Face, or #RSF. The sideways glance or squint, created when a person isn’t seeing too clearly, is demonstrated in a series of ads, short and long-form videos, posts and shares in a #RSF campaign which was launched May 23.

Johnson & Johnson Vision Debuts AI-Powered Virtual Assistant for Contact Lenses

By CLICK Staff
Thursday, May 10, 2018 3:24 PM JACKSONVILLE, Fla.—Johnson & Johnson has introduced “Andy,” a virtual assistant chatbot powered by artificial intelligence (AI). Andy is designed to help guide U.S. consumers throughout their Acuvue brand contact lens journey, from those considering contact lenses for the first time to long-term wearers with questions. The chatbot also provides intuitive coaching to help new wearers develop healthy contact lens habits, the company said.

Streampage Debuts New ‘Push-Button’ Marketing Platform for ECPs

By CLICK Staff
Tuesday, April 17, 2018 11:24 AM NORTH CENTERVILLE, Utah—Streampage, a SaaS marketing automation company, has debuted a “push-buttom marketing platform” which will enable eyecare professionals to better connect with their customers. Streampage’s user friendly technology allows ECPs to send pre-packaged marketing messages within minutes. No training is required, the company said.

An Internet Access Fact Sheet Reveals 9 in 10 Adults Are Regularly Online

By CLICK Staff
Tuesday, February 20, 2018 11:18 AM NEW YORK—As the folks at Pew Internet Life Research Center describe it, the internet represents a fundamental shift in how Americans connect with one another, gather information and conduct their day-to-day lives. For more than 15 years, Pew Research Center has documented its growth and distribution in the U.S. A new Fact Sheet from Pew illustrates the pervasiveness and patterns of internet and home broadband adoption.

When and How Often to Post to Social Media Platforms

By CLICK Staff
Thursday, January 18, 2018 11:36 AM NEW YORK—Learning the tone and distinctions of each social media platform can influence your followers and the engagement of those followers. Adobe Spark which helps create visual content presentations, recently posted, “While quality content is the most important ingredient when it comes to consistent growth in your social media communities, knowing when and how often to post is essential to making sure you reach your audience. For Twitter, writing 3 tweets a day is about right. For Facebook, posting once or twice each weekday and once over the weekend makes you a regular presence in your followers’ lives.

A New #Hashtag Guide for ECPs From Zyloware

By CLICK Staff
Wednesday, July 26, 2017 12:15 PM NEW YORK—Ensuring your company has a well-known presence on Instagram is crucial for keeping up with competition and gaining new customers.

Second-by-Second: A Look at the Power of Social Media Platforms

By CLICK Staff
Tuesday, June 27, 2017 6:15 PM

NEW YORK—One way to truly appreciate the power and reach of today’s leading social media platforms is this new infographic, developed by WebsiteBuilder.

Beyond the Trunk Show: Getting Personal With Event Marketing

By Daniel Rostenne, EyeCarePro, CLICK Contributor
Monday, June 12, 2017 12:00 AM NEW YORK—Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box—beyond trunk shows—to create an event that benefits your patients, strengthens your relationships and highlights your expertise.

How Google’s New SERP Update Will Affect Your Practice

By Nancy Rausman, Managing Editor, EyeCarePro
Wednesday, April 26, 2017 12:15 PM NEW YORK—Google has begun to roll out an update that has SEOs up in arms. Although there is still no verdict as to whether this is a permanent change or just another test, practices may already begin to see changes in their “ranking” and traffic.