Branding...and Rebranding By Staff Monday, December 16, 2013 12:06 AM RELATED CONTENT THE BIG IN CASE YOU MISSED IT Consolidation, Combination, Conglomeration Brick, Click...Direct to Consumer The Intelligent Office Health and Wellness Corner Office Remembering... 2013 Timeline VM's Social Media Community in 2013 2013 was the Year of the Brand, both new and refreshed. Some companies, including several large retail groups and managed care players, overhauled their corporate branding, messaging and/or image, while others breathed new life into established brands. And of course, when you talk about “branding” you can’t forget all of the new eyewear licences announced or those brands that collaborated together to raise their collective profiles. Companies Rebrand Images to Consumers EyeMed Rebrands, Unveils Three-Tiered MVC Plan Pearle Vision Launches Major Rebranding Campaign, New Prototype Davis Vision Debuts ‘Eyecare Reframed’ Branding ABB Optical Group Is New Name After Merger with ODG Safilo Launches New Polaroid Branding and Premium Sun The Rising Tide of Private Label Digital PALs Visionworks Completes National Rebranding New Eyewear Licenses Zac Posen and Kenmark Sign Exclusive Eyewear Marchon Signs Global License Agreement for Liu Jo Eyewear Pregiata Eyewear and Tom Rebl Sign License Agreement LBI Signs License for Paris Blues Eyewear Colors in Optics Signs License for Elie Tahari Eyewear Mondottica Int’l Signs Yohji Yamamoto Licenses and Marimekko and Joules Licenses Mondottica USA Announces License for CB Sports and Cody Air Safilo Expands with Jack Spade License New Eyewear Collaborations Capsule Collection by Karl Lagerfeld & Italia Independent Pharrell Williams Guest Designer for Moncler Lunettes Shwood Debuts Second Pendleton Collaboration Ivory+Mason Collection Teams Up With Famous Faces