Branding...and Rebranding


2013 was the Year of the Brand, both new and refreshed. Some companies, including several large retail groups and managed care players, overhauled their corporate branding, messaging and/or image, while others breathed new life into established brands. And of course, when you talk about “branding” you can’t forget all of the new eyewear licences announced or those brands that collaborated together to raise their collective profiles.


Companies Rebrand Images to Consumers

EyeMed Rebrands, Unveils Three-Tiered MVC Plan

Pearle Vision Launches Major Rebranding Campaign, New Prototype

Davis Vision Debuts ‘Eyecare Reframed’ Branding

ABB Optical Group Is New Name After Merger with ODG

Safilo Launches New Polaroid Branding and Premium Sun

The Rising Tide of Private Label Digital PALs

Visionworks Completes National Rebranding

New Eyewear Licenses

Zac Posen and Kenmark Sign Exclusive Eyewear

Marchon Signs Global License Agreement for Liu Jo Eyewear

Pregiata Eyewear and Tom Rebl Sign License Agreement

LBI Signs License for Paris Blues Eyewear

Colors in Optics Signs License for Elie Tahari Eyewear

Mondottica Int’l Signs Yohji Yamamoto Licenses and Marimekko and Joules Licenses

Mondottica USA Announces License for CB Sports and Cody Air

Safilo Expands with Jack Spade License

New Eyewear Collaborations

Capsule Collection by Karl Lagerfeld & Italia Independent

Pharrell Williams Guest Designer for Moncler Lunettes

Shwood Debuts Second Pendleton Collaboration

Ivory+Mason Collection Teams Up With Famous Faces