Brick, Click...Direct to Consumer By Staff Monday, December 16, 2013 12:05 AM RELATED CONTENT THE BIG IN CASE YOU MISSED IT Consolidation, Combination, Conglomeration Branding...and Rebranding The Intelligent Office Health and Wellness Corner Office Remembering... 2013 Timeline VM's Social Media Community in 2013 The lines of optical retailing are blurring as websites expand their virtual stores into the brick-and-mortar realm and traditional retailers explore omni-channel opportunities. While much of the buzz until now has been about disrupters coming from the online space, existing optical companies are realizing that electronic retailing technology must be embraced, not ignored. Click to Brick Warby Parker Adds Stores Eyeglasses.com Opens First Store Coastal.com Opens Second Store Tortoise & Blonde Open Pop-Ups in Collaboration with Urban Outfitters Reorder of Business at The Monocle Order Click Expands B. Robinson and Cynthia Rowley Launch Rowley Eyewear and Mr. Powers E-Comm Sites Steve Alan Debuts Eyewear Site Adlens Debuts E-Commerce Site Glasses.com Debuts 3D Try-On App Iristocracy Debuts Curated Eyewear and Accessories Site Omni-Channel ‘Attention Internet Shoppers’ Rite Aid Testing In-Store and Online Sales of Rx Glasses LensCrafters Implements Digital Tools and Omni-Channel Strategy Sunglass Hut Opens New Tech Design Store in Miami Sunglass Hut Debuts in Times Square