Brick, Click...Direct to Consumer


The lines of optical retailing are blurring as websites expand their virtual stores into the brick-and-mortar realm and traditional retailers explore omni-channel opportunities. While much of the buzz until now has been about disrupters coming from the online space, existing optical companies are realizing that electronic retailing technology must be embraced, not ignored.


Click to Brick

Warby Parker Adds Stores Opens First Store Opens Second Store

Tortoise & Blonde Open Pop-Ups in Collaboration with Urban Outfitters

Reorder of Business at The Monocle Order


Click Expands

B. Robinson and Cynthia Rowley Launch Rowley Eyewear and Mr. Powers E-Comm Sites

Steve Alan Debuts Eyewear Site

Adlens Debuts E-Commerce Site Debuts 3D Try-On App

Iristocracy Debuts Curated Eyewear and Accessories Site



‘Attention Internet Shoppers’

Rite Aid Testing In-Store and Online Sales of Rx Glasses

LensCrafters Implements Digital Tools and Omni-Channel Strategy

Sunglass Hut Opens New Tech Design Store in Miami

Sunglass Hut Debuts in Times Square