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FOOTHILL RANCH, Calif. -- Oakley  had “a strong integrated presence” at the Olympics, according to its chief executive officer, Scott Olivet.

 
Oakley advertisements displayed in window of LensCrafter's store in China.
Olivet said Oakley coordinated with parent Luxottica Group’s LensCrafters stores in greater China; the stores boasted new front-door displays during the Olympic period to tie in with their launch of the Oakley brand in China, timed to coincide with the event.

“More than 500 athletes, including half of the Chinese Olympic team, wore Oakley products during the game,” Olivet said. “We provided a ‘safe house’ where athletes could go and relax, to get away from the crowds at the Olympic Village.”


 
 The lounge at Block 8, the Oakley athlete safehouse during the Games in Beijing.
This safehouse was located at Block 8, one of Beijing’s hottest new entertainments complexes. Situated between the third and fourth Ring Roads, just minutes from Beijing’s convention centers, the safehouse was designed to give athletes a break from the pressures of the Games, Oakley said. It came equipped with pool tables, air hockey, game consoles, televisions, computers and meeting rooms and will serve as the primary distribution point for athlete product and care packages. With 5-star restaurants and chic nightclubs, the complex provided the athletes with much excitement, plenty of luxury, and a fun atmosphere for all members of the Oakley family.