STYLE: High-Visibility: Style.Pages Smith Shows Off New Technology and Sponsors World Class Athletes at 2008 Olympic Games By Staff Friday, August 8, 2008 1:56 PM RELATED CONTENT U.S. Soccer Star Heather O’Reilly Promotes Healthy Vision Nike Vision ‘Gets on Track’ Going for the Gold Adidas Releases Limited Olympic Eyewear Line Marchon Eyewear’s Piece of Olympic History Polo Ralph Lauren Provides U.S. Athletes With Limited Edition Eyewear LensCrafters and Oakley Partner in Beijing Oakley Says Its Eyewear Technologies Benefited Athletes in Beijing Games Interactive Fun and Educational Info: The “Achieve Vision” Web Site J&J’s “Achieve Vision Program” Improves Eyesight of Competing Athletes Winning Visions for Beijing… Ketchum, Ind.—Smith Optics sponsored a number of athletes who competed in Beijing in the 2008 Summer Olympics; each wore newly designed products. The Interlock Prophet in Camo Tortoise W/Brown Polarized Lens. The Interlock Trace in Smoke Tortoise W/Gray Polarized Lens. The V-Ti in Chrome W/Copper Polarized Lens. The company sponsored cycling athlete Kristin Armstrong, who competed in the women’s time trial and the women’s road race as well. In addition, the company sponsored Adam Craig in the men’s cross-country mountain bike race and Mary McConnelogue in the women’s version of the same. The mountain bike athletes were competing in Smith’s new interlock sunglass technology, which according to the company, allows for a full-framed protective pair of glasses with easily interchanged lenses to adapt to the light conditions. McConnelogue raced in the Prophet and Craig in the Trace. Both pieces of eyewear come with an 8-base lens curve that is designed for peripheral coverage and protection. In addition they come with polarized carbonic lenses, which according to the company provide 99.9 percent protection against glare and 100 percent UV protection and tapered lens technology that prevents distortion. Both have TR90 Grilamid face-frames designed for flexibility and impact-strength, and Hydrophilic Megol temple pads, which according to the company provide maximum comfort. Armstrong raced in the V-Ti, which has an “ultra light” frame according to the company, composed of Titanium/Beta, Titanium temples, and a Grilamid TR90 face front. It also comes with Hydrophilic Megol Temple pads and TLT carbonic lenses and has a 7-based lens curve. Based in Sun Valley Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles.