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Company: Polaroid Eyewear, a division of StyleMark
3D Eyewear Brand: Polaroid 3D
Key Features: Polaroid 3D Eyewear features specially curved
circular polarized lenses, formed with the company’s proprietary
thermofusion technology. Polaroid offers a curved 10 diopter panoramic
lens that is certified by RealD (the cinema systems and 3D technology
company). The glasses offer 100 percent UV protection although the
company is not promoting them as sunglasses. Polaroid Premium 3D will
also offer a range of 3D “cover styles,” which fit over prescription
eyewear. The collection will be distributed in cinemas, selected
consumer electronics and specialty shops and also in the optical
channel.
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A marketing program is being developed for optical stores. |
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Stated Jerry Dreifuss, global marketing director, Polaroid
Eyewear, “3D movies have developed into a growth engine for cinemas and a
lot of movies released in 2011 will be in 3D. The huge majority of
cinemas in the U.S. showing 3D content use the circular polarized
technology from RealD.
“We see a huge potential in the optical channel for our premium
3D glasses. The optician is the eye expert and will also be looked at as
an expert for 3D glasses solutions. This is why we offer special
training for opticians, to support them in becoming 3D experts.
Especially for our 3D cover range, which fit perfectly over prescription
glasses, we see a great potential, for such customers already have a
relationship with their optician. For the optician, our premium 3D
glasses offer a great additional sale and a non-seasonal product that
can be sold year-round. By launching our 3D glasses, the optician has
something new and innovative to show to consumers and will also attract
new customer groups, that might be attracted by the 3D glasses but then
become a loyal general eyewear customer for them. For the optical
channel we offer a special display solution as well as show cards and
posters,” said Dreifuss.
The company will be offering a wide range of products retailing between $25 (kids) and $30 (adults).
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